Robinsons Gift Card SG
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Our Heritage - Established in 1858
Robinsons is Singapore’s leading premium online department store retailer. The iconic department store first opened its doors in 1858 with the mission to ‘curate the coveted’ for all Singaporeans and celebrated its 160th anniversary in 2018. Today, Robinsons offers customers superior products and services across national and international brands in fashion, beauty, homewares and technology.
The marketplace that became the heart of Singapore
The Robinsons story began on 25 February 1858, when John Spicer and Philip Robinson founded Spicer and Robinson, a family warehouse at Commercial Square (the present-day Raffles Place). The first Robinsons advertisement appeared in the Singapore Free Press in 1858. Even then, Robinsons projected quality, value, and prestige in its communications – brand values that have endured to today.
A Singapore icon that needs little introduction
At the heart of Singapore lies an unparalleled shopping experience enjoyed by international travellers from everywhere & domestic customers alike. And at the heart of this shopping experience lies Robinsons – an immaculately curated selection of merchandise set in an online environment that is as accessible as it is inspiring. Much more than just online retail, the Robinsons experience is a virtual place where timeless beauty meets creative innovation and customer service. Where customers have access to the world’s most coveted designers and exclusive labels, and where the best of local couturiers share an international spotlight.
Rebirth & Renew
After the Al-Futtaim group acquired Robinsons in 2008, Robinsons expanded beyond Singapore’s shores and into the Asian shopping capitals of Malaysia and Dubai. This rapid expansion proved too costly and drove Robinsons to shut its doors in late 2020. However, fate had different plans for Robinsons.
Reborn and catapulted into the 21st Century by one of Australia’s most successful homewares online retailers, Robinsons is back and better than ever. The new Robinsons Department Store Online launched in June 2021 as a fully digital, state of the art and vertically integrated e-commerce platform. Offering a seamless online retail experience to both loyal and new customers in the comfort of their own homes, making shopping faster and more convenient.
So even though much has changed since 1858, the Robinsons passion and dedication to its customers and delivering the finest shopping experience hasn’t.
